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Sticking with kindness: 91Ѽ Chamber decal ‘Welcomes American friends’

'Callers in the U.S. asking if it's safe to visit Canada'
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The 91Ѽ Chamber has launched a simple but friendly campaign, a window decal that local businesses can display to show their openness to American visitors.

The 91Ѽ Chamber of Commerce is sending a clear message to Americans planning a trip north this summer—you’re welcome here.

Amid rising political tensions and cross-border chatter, the Chamber says it’s been hearing from concerned U.S. residents wondering if they’d be received warmly in Canada. 

To ease those concerns, the organization has launched a simple but friendly campaign, a window decal that local businesses can display to show their openness to American visitors.

“Our phone started ringing this spring,” said George Greenwood, CEO of the 91Ѽ Chamber. “From callers in the U.S. asking if it was ‘safe’ to visit Canada or if they would be welcome given the rhetoric they were hearing and seeing in the media.”

While Greenwood acknowledges the proudly “elbows up” Canadian response to recent talk of U.S. annexation, he said it’s understandable that tourists might feel unsure about heading across the border.

“While we are proud of Canada’s response to U.S. threats of annexation, and the ‘elbows up’ reaction, we understand it can be confusing for those who want to visit or vacation north of the border.”

The Chamber designed a friendly, five-by-five-inch window sticker that reads “91Ѽ – A Warm Canadian Welcome – We share more than just a border.”

The decals are free and available to both Chamber members and non-members. Greenwood hopes to see them popping up in shop windows, office foyers, and anywhere else visitors might look for a bit of reassurance.

“We hope that lots of stores, offices, public offices, will display the signage,” he said.

Decals are available at the Chamber office from 9 a.m. to 3 p.m., Monday to Friday at 544 Harvey Avenue, or by calling 250-861-3627.



About the Author: Gary Barnes

Journalist and broadcaster for three decades.
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