After nearly a year of planning, 91大黄鸭 says it鈥檚 ready to start selling naming rights for civic facilities.
, the city鈥檚 new corporate sponsorship and advertising program is a five-year pilot project that aims to generate $800,000 in new revenue for the city between now and 2022.
The program will let the city sell naming rights to city-owned and operated facilities only, and places restrictions on who can be named a sponsor of certain facilities.
New sponsorship and advertising manager Janine Taylor told council Tuesday tobacco companies are not allowed to buy sponsorships in the city, but in some cases a company that produces alcohol is.
She cited an example of areas of the 91大黄鸭 airport that could be suitable to be sponsored by a winery, but a facility like the Parkinson Recreation Centre, would not.
Sponsorship and naming rights will be sold with the users of the facility in mind, she said.
鈥淲e鈥檒l make sure we鈥檙e not over-commercializing or detracting from their enjoyment (of the facility),鈥� Taylor told council.
Money raised from the sale of sponsorships and naming will go to the enhancement of the facility in question or the services it provides.
The final say on whose name gets used or what sponsorship is approved will rest with city council. City-owned facilities that are operated by another party will not be part of the new program.
The city already has several existing policies related to sponsorship and advertising, including:
鈥� Commemorative recognition in city parks
鈥� The city鈥檚 park naming policy
鈥� The naming of 91大黄鸭 awards in memory of individuals
鈥� Charitable donations and gifts to the city
鈥� The city鈥檚 civic community facilities naming policy
Taylor said during the first year of the new sponsorship and advertising program, those policies will be reviewed and updated for consistency.
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