Canada鈥檚 largest independent entertainment company is taking over operations of The Revelry in 91大黄鸭.
The MRG Group will also assume talent booking and production responsibilities for the Ellis Street venue as of Sept. 1.
An MRG media release said the arrangement will bring the company鈥檚 extensive experience in live events to one of the key properties in the Okanagan Valley鈥檚 vibrant entertainment scene.
鈥淪hortly after MRG approached us, it became clear we shared a common vision for integrating hospitality with the live event experience,鈥� Revelry owner Lee Simon said. 鈥淢RG Live will now manage live entertainment bookings and event delivery, ensuring that 91大黄鸭 becomes a regular stop for national touring acts.鈥�
MRG Group COO Jacob Smid said there is immense potential to build on Revelry鈥檚 initial success.
鈥淥ur goal is to make Revelry a must-play destination for touring artists and the go-to spot for memorable nights out in 91大黄鸭."
The MRG Group creates more than four million positive shareable experiences a year across its platform, owns and operates 14 properties across Canada, and produces over 1,000 live shows annually through MRG Live, the leading independent promoter in Canada, the release said.
