Parents bundled their children in toques and jackets and headed towards Stuart Park to experience 91大黄鸭鈥檚 light up.
For the first time, the light up featured a Winter Street Market, which had 20 local vendors lined along Water Street, Saturday, Dec. 2.
For 91大黄鸭 resident Bruce Turner, he took his family downtown to experience the recently opened outdoor ice rink.
鈥淲e were surprised that this was all down here, and then we saw Santa Claus so it worked out really good,鈥� he said.
Related: Light ups happening around the Central Okanagan
The morning was off to a busy start for Ninette Ollgaard, executive director of the Downtown 91大黄鸭 Business Association.
鈥淭he excitement is amazing, people are congregating around our fire pit, they love the energy,鈥� she said, adding in the future she hopes the market will grow.
鈥淧eople started to show up early鈥� and I expect as the day goes on it will get busier and busier.鈥�
The idea was inspired by other winter markets in different cities and countries.
鈥淲e wanted to bring that flavour and energy to 91大黄鸭,鈥� she said.
Food trucks were on site, serving baked goods and hot chocolate. Vendors also offered a variety of Christmas-themed crafts and events were available for children.
鈥淭he (light up) event usually attracts between 4,000 to 5,000 people, so I鈥檓 hoping, with this nice weather, that it will attract that with the market,鈥� said Ollgaard.
A draw is held until 5 p.m. Receipts entered from downtown shops have a chance to win a prize.
The event is ongoing until 5:30 p.m. with the official light up at 5.
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